Many of us know what SEO stands for and what it is. To recap, it is search engine optimization and it refers to how search engines rank your material found on websites. Since there aren’t many people who go to a second, third or fourth results page, everyone wants their website to rank at least on the first page, if not in the top five of all searches. How is this achieved? While SEO itself has different forms, we are interested here in looking at the organic variety, that is, methods used to obtain a high ranking in unpaid, algorithm driven results on any given search engine.
Organic SEO is a way of boosting keywords, using high quality content and doing things like back-linking. It is called organic since it can grow and develop your site, if done correctly, much like any organism can grow and develop, but it has to be done properly.
There is of course many backhanded methods used to boost a site ranking. This isn’t a great thing to do as it uses keyword stuffing and link forming along with other things that may ultimately get your site shut down by the big search engines. No one wants that. But, using some form of this none to user friendly methodology may just make your site relevant for a while, that is, until the users realize it has bad content and isn’t really what they were looking for after all and what happens then? Traffic dwindles, people go elsewhere for information and your site loses rankings in the long run.
So what do you do to combat this? Organic SEO can easily be achieved by optimizing your website pages to be relevant, by spreading links pointing to content and by incorporating metatags throughout your site. All of the best methods rely on relevancy of content. You don’t need to stuff your articles with keywords to get clicks, you just have to have the right keywords to get your audience to your site.
By using organic SEO you not only generate more clicks, but the results last longer, you get a trust going with your users and it is cost effective to run. Keywords may be something that is important, but changing them up just a little to get maximum return in the way of clicks and visits is far better than stuffing uninteresting articles with them in the first place.