All About SEO Strategy

Creating a strategy to target a local market can be a bit complex for some. It’s about a lot more than just choosing localized keywords to include in your campaign. However, local SEO is essential for companies that are brick and mortar or that offer local services. There are various complex steps that have to be taken in order to generate traffic from your local SEO initiative.

For instance, having directory listings is key for your local SEO campaign, but you have to make sure that they’re within the right local directories. It’s essential to locate directories that are unique to the area you live in, so your chances of reaching your target audience is increased. Then there’s optimizing your listings for geospecific hyperlocal neighborhoods, rather than just providing a general location for your company.

The following tips can and should be used as your tweaking your local SEO strategy.

Accuracy and Consistency Are Key

It’s very important for your information to be consistent and accurate across all its listings, including what’s found on your website and social media. The most important pieces of information search engines look at are your business name, address and phone number (or NAP). Some marketers say NAP+W, the W standing for website.

Many online listings gather data from the web, which means they sometimes collect outdated information. According to a ConstantContact survey, 85 percent of small businesses that local search apps and directories are essential to their business, however, only half of them update their listings online. Fifty percent of these organizations know that their listings aren’t all accurate, but 70 percent state they don’t have the time to update all of their listings. If this is the case with your business, you should consider hiring SEO companies to handle this task for you.

Including Other Valuable Info in Your Listings

The basic NAP+W details are vital, but this doesn’t mean you should ignore including other important details inside of your listings. Doing this can be rather tedious, but you can always enlist the assistance of an expert from an SEO company.

According to a study performed by the Local Search Association/Burke Inc., there are certain key details users look for when browsing through local listings. The top ten pieces of information include the address, phone number, proximity to location, hours of operation, company name, website, prices, general product or service info, ratings and reviews, and comparisons of features, services, etc. Additional info that is good to include are credentials, forms of acceptable payment, brands and trademarks, and other details about your company and products.

The more information you can provide to prospects, the easier it will be for them to make a sound decision of whether or not to reach out to your company.

Don’t Forget About Social Media

Having a website with a great responsive design is recommended, but it won’t do much for your brand without some type of traffic generator. Your website is like a storefront, it’s where people come to check out your business and make purchases. But getting them there requires a bit more effort. Social media marketing enables you to build your brand quickly and get your voice heard by folks who really matter to your company, which in turn drives them to your website.

According to a 2013 Local Search Ranking Factor survey performed by Moz, locally-optimized sites fell at 18.8 percent in importance, so while it does help, it’s not the be all and end all. What does boost your local traffic substantially is social media. People are using platforms like Facebook, Yelp, UbanSpoon and TripAdvisor to find products and services. Managing your business profile on these sites will help to ensure you maintain a good image, so that prospects will trust you enough to do business with you.

If your company needs help with its SEO strategy, then consider hiring an agency to assist you.

Tips To Improve Your Page Rank

You are constantly hearing people speak about search engine optimization (SEO) and although you may have a basic understanding about what SEO is and how it works, you may not realize that you can use it in an extremely pointed, customized manner for optimal results.

Looking at your keywords and choosing the most effective ones
The truth is that SEO, which is an amazingly effective approach, does not always produce the results that you want for your business. You may use several different keywords and then discover that those keywords for which you have a particular affinity did not make it to the top (or near the top) of the search engine’s pages. That must be incredibly frustrating for you. Well, that means that you have less control over your content once it is posted than you may have thought. However, there are measures that you can take to swing the results in favor of your business.

You need to understand that there is such a thing as over-optimizing your content for the search engines. If you over-optimize your content, it may produce results that are the opposite of what you are trying to achieve. However, here are some suggestions that should help you to achieve the results that you want to achieve.

    • Determine your baseline rankings: The first thing that you need to determine, before you do anything else, is exactly where your business appears in the search engines. You will have certain keywords in mind so that is exactly what you need to check. Figure out where those keywords factor into the rankings and if the performance is not what you want, you will take steps to make that happen. Your baseline is extremely important in this situation. You must crawl and then walk before you can run. If you don’t have your baseline in mind, exactly how are you going to measure your other successes? You won’t have anything to compare them to. The easiest way to begin this process is by searching for your keywords in the search engines (Google, for example). If you don’t want to do it manually, there are several tools that allow you to determine your rankings and you can automate that process. Of course, you will need to be patient. Your rankings will probably not jump from a low position to an extremely high one overnight. However, you will see positive changes and your baseline is essential because you need that jumping off point.
    • Examine the differences: When you enter your keyword into the keyword tool, you should pay attention to two particular things. First, you will want to pay attention to how many different ways your keywords appear. The other thing that you will want to notice is how your keywords rank against other similar keywords that your competitors have posted. Doing the background work is extremely important and is a big contributor to your success. It will allow you to understand if your keyword is too complex and it will give you an idea of other possible keywords that you can use instead. Once you have entered your keyword, you should take note of the other keywords that the search engine has suggested as alternatives. They will fall right under your keyword. Finally, you should pay attention to the related searches that appear at the bottom of your page.
  • Examine the results that you expected and revise, if necessary: There is a possibility that the expectations that you set for your keyword results are too high or unrealistic in some other way. The fact is that if your keyword appears at the top of the search engine page, there will be a lot of other keywords (and competitors) that will try to knock your keyword down from its position. Not only should you look at your keyword on the search engine page but you should also pay close attention to the other keywords that are around your keyword. Click on those other keywords so that you can compare the content to what you are saying and what you represent. This is part of your research and you will find that it is well worth the effort that you are going to put forth. You will find that, when it comes to the effectiveness of your keywords, your perception may be completely different from how the search engines view those keywords. Unfortunately, it won’t do you any good if you ignore the search engines because they count for a lot.

Keywords and key phrases are extremely important in your content. Your keywords must be relevant to what you are doing and what you represent. You will want to pay attention to increasing traffic, the importance of back links, and increasing trustworthiness and credibility. However, be careful not to over-stuff your content with keywords. That will be almost as bad as not having keywords in your content. Learn how to achieve an effective balance that will work well for your business.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

How To Boost Your SEO

One of the ways to boost your SEO rankings in the various search engines is to have plenty of links out there that work successfully. You don’t want to invest the time to do this on your own. Instead, you need to get the help of professional link building services. They know the right way to get it all in place so you can get the best possible results.

Strategically placing links into information doesn’t happen by chance. It is the result of careful planning. The goal is to ensure someone can read your information or go through your sales page and click on a link for more information, to complete the purchase, and other details they may be seeking. Consumers hate to have to search for information so place it all at their fingertips.

Affordable Services

It is important to work with a company that is going to go the distance with you. Professional link building services should be an ongoing process over time, not something you hire them to do now and then you don’t work with them again. Find out about what they offer and their prices. They should be able to discuss package and overall strategies with you.

When it comes to SEO, you need someone at the top of their game. In addition to supplying professional link building services, they may be able to take on all of your SEO needs. It is certainly worth looking into. It makes sense to have it all done by one trusted company rather than working with several entities to complete those tasks.

Price shouldn’t be the only factor you look at though. Find a provider with proven experience and someone you can communicate well with. They should be able to share with you exactly what they will do for your links and any other SEO they are going to cover for you. Knowing you are in the right hands is very important as it affects the future of your business.

Sharing Links

One of the common elements any professional link building services provider is going to discuss with you is the sharing of links. This is where you work with other similar businesses and you have their links on your pages. In exchange, they have your links on their pages. This process can help with building your SEO power.

However, you need to be very selective about who you exchange those links with. If they aren’t a credible business, it can reflect poorly on your own. You also don’t want too many of those links because it can drive potential customers from your site to theirs. Talk about the pros and cons of this type of set up with your professional link building services provider.

Testing the Links

When links are broken, they aren’t going to get you results. In fact, it can be a reason why potential customers don’t complete the purchase. They aren’t going to hunt for a link that works. They want the process to be simple and they expect you to be professional. Your professional link building services provider should also be testing those links regularly.

This will ensure they can get them fixed and operational again in very little time. Broken links sitting out there reflect poorly on your business. They also reduce your traffic, reduce your conversion rates, and prevent you from moving up the ranks in the search engines. They are too important not to have in place but you also need to keep a good eye on them.

Guide To Make Your Webpages On The Top

Google. Bing. Yahoo. These are search engines and what they do is allow someone to type in a request like ‘where is the next Superbowl going to be played?’ and then generate a list of websites for that person to visit and find out the answer.

Search engines work through a process known as search engine optimization so if your website adheres to the SEO rules, it will be ranked higher in searches as it complies to the ‘relevant and authoritative’ standards. Simply, this means, if your site is full of good information it will rank a lot higher than one that is full of fluff.

If you have a business and you want a website for it, you’ll want that site to rank well in order to generate great traffic. Search engines like Google are looking for content, performance, authority and user experience in addition to relevancy, quality, speed, cross-device compatibility and internal linking. So if your content matches your theme, and the text, titles and descriptions are accurate your site will be deemed relevant to users.

Google will also look at things like if your site is fast and easy to use, if it is easy to navigate, safe and has a high bounce rate. They are also looking at how effectively your content links with other sites as this gives your site authority and also a higher ranking on searches.

What search engines aren’t looking for are sites who use keyword stuffing. This is when you have content that makes little sense but is packed full of keywords that users find confusing and frustrating to use. They also frown on purchased links and annoying ads that will affect the user and on duplicated content, as that is just frustrating for the average user to wade through.

In short, a strong site with quality content is the way to go. If you annoy your customers with a bad site they will simply click away from it and find something better.

It’s always best to be consistent with domain names, and use SEO to create a strong site with clear navigation and help those search engines index your site quickly so you can appear on page one of any search. Like with anything, if you give your customers what they want, they will continue to use your site. If you don’t, they will go elsewhere because there are plenty of other options out there.

Understanding About SEO

SEO. Three little letters that we hear all the time, but what do they stand for and why do some people make it so confusing to the consumer?

SEO simply stands for Search Engine Optimization. Of course this pertains to websites and the content of them. Lets say you want to do a search about the assassination of Abraham Lincoln. You go to Google and type it in, and then, as if by magic, a whole host of websites appear in a list. This is Google linking you and your request for information with the websites that are the most relevant and the most authoritative on the subject.

Perhaps you want to narrow your search, and you can simply do that by changing what you are asking for. Maybe ‘who assassinated Abraham Lincoln?’ will give you websites with more specific information that you can then visit to find your answers.

So how does it work? SEO works to improve search engine rankings, giving higher rankings to those sites that are most relevant. If you have a website and it ranks in Google, that means that first you are doing a great job with your site and second, other web pages link to yours. As they promote authority pages (those that appear on the first page) your site should be full of things that people will find useful.

When you are building a site your main focus should be getting the most people to visit it from day one. This is achieved by using words and phrases in your site that most people will use when they are conducting a search. As soon as those words are typed in, your site, and it’s optimization can appear right at or near the top of the list and we all know that that’s where we head, because after all who goes to sites listed on page 4 or 5 of a Google search?

Great content on a site shows interest, both from the person who built it and the people who populate it with content and those looking for information each time they head to Google. If you are a website builder, you know this, but if you are a person searching for answers it quickly becomes apparent too. No one wants to wade through website after website of bad information before they find what they are looking for, instead we all want to type in our question or inquiry and then be redirected to where we need to be.

Fun Facts About Search Engine Optimization

Like the tree that falls in the forest but no-one can hear, if you aren’t found in search you don’t really exist. Search engine optimization matters, but it will only be truly successful as part of a wider digital strategy. So what you need is a clear understanding of search, social and content.


First, surprise surprise, is what you put on your website. Its copy and content. No tricks, no technical wizardry, just well written, informative copy on your subject with some great imagery and other visual content to back it up.

Your sector’s high ranking key phrases must be there. But they must be natural and relevant. Stuffing keywords into the copy is unhelpful and could get you penalised by Google.


The next is backlinks. People linking to pages on your website from their website, blog or media site. Google likes that.

But not just any old people. And not necessarily people relevant to your subject and who have a bit of clout. The jargon is ‘authoritative’.

To achieve this you need some, here we go again, great content on your site and a PR ability to get it in front shedloads of them. Google Penguin 4.0 looks for ‘quality’ links from the right media.


Then we’ve got social media. Google really likes it if people share your website content on their social networks. It loves likes, comments, retweets, shares, repins, blog comments – all that stuff.

And if they come from ‘influential’ people and places they’re even more impressed.

So that’s another thing you need to be good at.


Google recently announced that they are moving to crawl the mobile version of your website not the desktop. With this change, Google will primarily index mobile content and use that to decide how to rank its results, regardless of whether you’re on desktop or mobile. There will no longer be any type of “mobile-friendly” adjustment done just for mobile users. Effectively, if you’re not mobile-friendly, that will have an impact even on how you appear for desktop searchers. So this is where your SEO efforts must be focussed


Finally we’ve got the back-end of your website. The bit that no-one except Google really cares about. The bit you see on Google when you do a search. But it’s very important.

Whatever platform your site has been built on it will have the capability to be optimised for your key search phrases in the page titles, meta-descriptions, image titles etc. It’s simply a question of knowing what you’re doing.

Tips To Get Natural Backlinks

While buying backlinks from sellers on sites like SEOClerks or Fiverr is frowned upon by many people, if they are used only as a part of your overall backlink building strategy, paid links can give your search engine results a boost.

The best links, however, and the ones that Google would rather a site has, are the links that occur naturally, because they are an indication of the popularity and trustworthiness of a website. In an ideal world, a website would get linked to, simply because of its high quality content, but in reality, website owners need to be a bit more proactive in generating those links for themselves.

If you have a website or a blog and you want it to rank highly on Google and other search engines, here are some of the ways that you can generate more backlinks to your site.

Article directories

Article directories are a good way to get permanent backlinks to your site and they can bring traffic as well. On the highest quality article sites, such as EzineArticles, you can place two backlinks per article. However, articles published on these sites do need to be written properly and they can’t be overly self-promoting.

Blog commenting

Placing comments on other people’s blogs is another simple option. Most blogs allow comments and on most of them you can add a URL, either to the comment itself or to your user profile. You will need to make your comments meaningful and useful, though, or they will simply be removed as spam.

Participating in forums

If you join forums that are related to the niche of your website or blog, you will be able to leave comments on existing threads or start your own threads. You can usually add your website address to your forum profile, possibly include it in your profile signature, and sometimes use it in your comments. Just like blog commenting, though, you can’t spam on a forum, or the moderators will remove your comments and possibly bar you from the site.

Guest blog posts

Guest posting on other people’s blogs will get you some more niche specific links to your site. If you can offer useful and informative content that will be of interest to the readers of a blog, the blog owner may publish a guest post for you that includes a link back to your site.

Encourage the sharing of your content

Make the sharing of your content easily done by adding share buttons to each post. If the platform you have used to develop your site does not already have share buttons available, there are plenty of free services that will supply you with a share button widget that you can add to your site. You can easily encourage more people to share your content by asking. Just leave a friendly reminder to share at the end of each post.

Social bookmarks

Adding your URLs to social bookmark sites, such as StumbleUpon and Reddit, will gain you valuable backlinks as well as traffic. To avoid being accused of spamming, you will need to be seen to participate properly in the site, which will mean liking other people’s bookmarks and adding bookmarks from other sites as well as your own.

These are just some of the ways that you can generate backlinks for your website and they are things that you can do on a regular basis. The best strategy is to put aside one hour a day for SEO tasks and to create more links. Unfortunately, it’s an ongoing process that will take some time, but ultimately, it will improve your rankings on Google and other search engines.

Benefit Backlinks For Your Content

Having a website that can be able to generate huge traffic with the help of great ranking on search results of a search engine is a powerful yet amazing way to attract new customers. There is no magical tools o formula available for you to become a high traffic gainer or be nice in ranking but you can apply some strategies to the mixture of some quality contents & strong links as these two are the important part of any website today. With the perfect combination of good links and contents, you can grow your online business in a better way.

Getting these links is neither too easy nor too tough for any startup, but before that, you need to know the meaning of back links and its importance to your website.


These are the links that can provide you with an ability to connect a variety of external resources or websites to your site without any kind of hesitation. These are crucial for any business today as these are the vital components that can tell the search engines to give importance to your website in search results. Search engine giants like Google consider these types of links as votes, so it’s like getting new links every time you get voted. But at the same time, you need to consider the generating address of these websites as the links you are getting must be relevant to your work area. The more votes you get that means, the more credibility you are going to add to your site and thus a higher ranking to your site in search results.

Not all the links available on the internet are having such kind of importance as compare to quality links. Generally, giants like Google, Bing and Dogpile give some weights to the links coming from the reliable & popular resources like Wikipedia or the New York Times, so these kinds of links can perform way better than the links generated from our friend’s blog. Every time a website links to your website, then they are telling the search engines to consider your website’s content on the higher priority for getting the useful information from a web. Backlinks define the relationship between any two websites on the internet with the help of greater understand ability between those two websites. A website owner tries to get links from the industry expert websites for giving more power to your site.

Getting the quality links for your site

For the process of getting some useful links to your site first, you have to make a list of potential websites that can have the importance or relevancy to link to your site. For that, you can take help of the internet by searching the keyword related to your work area and then taking websites from the search results which have greater search ranking. You have to keep in mind that you can’t move out from the boundary of your search criteria or your industry. You had to be alert and focused on identifying the quality sites that can have the ability to put significance importance to your site. Getting some quality links from the authorised sites like a government official or university sites (.gov, .edu, and .org) can be a big advantage for your site as search results respect this type of sites.

After finding the list of potential websites now is the time for getting the useful links are targeting the webmasters as webmasters are those persons who maintain these sites. Basically, there are three different types of links are available on the web that you have to focus, and these are:

The first one is natural links

These are the type of links that may have a huge impact on your search results for boosting the popularity of your site in a better way. This required little time and effort as these are the natural links that can come to your site whenever a site chooses to link to your site. The reason can be anything like your website is delivering the quality content to their visitors or generating more traffic with the help of reliable information.

The second one is outreach links

These are the links that may come from the site you have approached or asked. These can be from any popular blog, well-ranked website, etc. You can get these types of links by promoting your existing content, posting useful content as a guest, giving reviews or giveaways for the promotion of product or services to your site.

The last one is self-created links

You can even create your quality links without taking the help of webmasters and an easy way to boost the popularity of your site. There are three ways to do this: By getting involved in blogs/forums, getting your name in directories, creating internal links of your own site.

SEO Trends This Year

Search engine optimization (SEO) is extremely important for every online business today. It helps businesses to get noticed by their target audience online and keeps them updating their business site with original and informative content. But, SEO trends come and go all the time. Therefore, it has become crucial to keeping abreast of the latest trends in the SEO world.

Here are top 5 SEO trends that online businesses expect to see in 2017:

Content Marketing

The goal of content marketing is to provide value to site visitors. If you want to create a great content marketing campaign, then you must focus on providing answers. Keep in mind that every word you write should have value and provide answers to the questions your readers or visitors might have. The goal of content marketing is to provide value to site visitors.

Mobile Search Will Remain Important

Today, people are using all kinds of mobile devices to access the Internet, so it became vital to design business websites for laptops, Smartphones, tablets, etc. More businesses will find their way onto mobile websites in 2017. Also, mobile optimization will take center stage, thus it’s time for you to create SEO strategies for mobile searches.

Informative and Engaging Content Will Rule

Interactive content gives a unique, intuitive feel and it can promptly motivate someone to take action. These days, SEO are merciless to duplicate or copied contents, but it is becoming even more hard to rank in search results even for short content that only conveys some pieces of information. So, articles and blogs that are between 1,000 and 1,200 words get better rankings.

Videos Will Rule Continue

If a picture is worth thousands of words, videos are worth a million. Videos are an incredible way of keeping people engaged and entertained. You can improve your website ranking of your page on the search engine results pages (SERPs) by using videos. Videos make for 60% of all Google searches worldwide. Also, Google has started providing attention to blended results or searches. Therefore, you must grab this opportunity to appear on the first page of search results simply by including engaging videos in your content.

Local SEO to Become Even More Important

We have seen a steady focus on local SEO from search engines, business websites attempting to tap the opportunity of a web to accumulate business output. The location will play a vital role in search rankings in 2017. Modern geolocation maps have rendered this trend, big thanks to advanced geolocation technologies. Targeting an audience using location has become a common practice for marketers. This practice will increase even more.

When looking for affordable SEO services, decide on companies a lot of unique experience in the field of SEO an Internet-based reputation management. Also, a professional SEO company can provide solutions for the sectors of Internet marketing optimization, website development and maintenance and content development.

Between SEO and PPC

To boost up the online visibility, traffic volume, and leads, the businesses hire the online marketing company that provides Organic SEO services or PPC marketing services.

But, the things are not as easy as they appear. The very big decision that’s whether to go with SEO or PPC to make the website visible on the search engine’s first page, keep hammering the mind of the entrepreneurs.

What’s better between the two? Well, it depends upon the goal, the type of products or services you want to sell, the industry your services belong to, and pretty more. So, the decision between PPC and SEO will rely on your business.

Before clearing up the air between SEO and PPC, let’s first understand what exactly the SEO and PPC are?

SEO: The search engine optimization lets the websites to rank higher in the organic search results on the search engines for the particular keywords. Based on the content quality, reviews, backlinks, and other factors the search engine crawlers push the website to the top rankings. It’s a freemium service and highly preferred by the businesses.

PPC: It is abbreviated as pay per click wherein the businesses have to buy the advertising space on the search engines to bring the targeted keyword in the top results.

Let’s dig deeper to know which one- SEO or PPC gives an edge to the businesses better:

– Difference in the top rankings

No matter how much you have optimized the website for the search engines, but they are always enlisted either below or top of the PPC ads.

The place where PPC ads are displayed depends upon the amount paid, the number of keywords targeted, keywords contained in the landing pages, keywords in the advertisement and pretty more factors.

Those websites are reflected on the top of the organic results that are considered as the most relevant to the users’ query according to the search engine. On the other hand, the PPC ads are the part of premium search engine marketing campaigns that are shown to the audience of particular geography and demographics at the specific time.

All in all, the websites score the top position in the organic results that are SEO optimized, while the ads get on the first page at the top when a huge amount is paid for cost per click (CPC).

– Expenses to made

The flexibility to make experiments is more with SEO as it won’t incur any extra cost. But, there is one more truth that getting success with free resources won’t come easy. The same is with SEO services wherein a lot of effort you need to made to push your website to the higher rankings.

You can even DIY by uploading the fresh content that’s valuable, providing quality backlinks, keeping optimum keywords density, improving performance and making everything relevant to the users that enhance the user experience or employ the Organic SEO services.

The PPC ads require you to spend dollars for every click, and the cost per click for the ads vary, which is based on the specific keyword popularity, advertisers using the same keyword, or how many advertisers have already reserved the ad positions for that keyword.

Based on the budget you have set aside for the PPC ad campaign, you can calculate and buy the ad positions for certain CPC rate.

– Traffic volume

This is the most debatable question- which brings more traffic? Although SEO call for much efforts investment to get the website to the top position, but it paid off for the longer run.

Also, the stats had proven that the websites get forty-five times more traffic from the organic search as opposed to PPC ad campaigns. With SEO, the websites will get the traffic 24/7 without spending a single penny unless you hire the SEO services… J

If someone claims to get immediate and high traffic through PPC ads, then don’t let them forget the dollars they have spent to get the leads. At the end, the situation is nearly the same.

Consequently, you will get organic traffic up till the website rank high on the first page and the paid traffic up till you pay for the clicks.

– Talk about the actual results

The businesses are either doing SEO optimization or running the PPC ad campaign not just to shoot up the traffic volume, while to convert the visitors into potential customers.

The website appearing in front of the users in the top 5 results may not be specifically relevant to what users are looking for. The visitors coming from the search may not convert.

On the other side, the PPC campaigns are highly targeted and keywords based, which if clicked by the users, then the probability that visitor is interested in the product or services is more likely.

The bottom line: the conversion rate is high with PPC ads, but that comes at the cost, and SEO generates high-quality leads, but when it comes to the conversion, it’s not at the par.

– Time investment

SEO bring the long-term results, but it takes time to index and rank the website. Instead, PPC just needs money investment and truly paid off with instant traffic and high conversion rate.

If you are looking to get the high traffic and sales off the bat, go with PPC marketing services, else SEO can be preferred.

Moreover, SEO won’t require a lot of time to manage and monitor the website, while PPC ad campaign needed to ensure the keyword is searched for the cost per click.

What final analysis says?

A quick glance at the noteworthy stats:

– The organic results are likely to be clicked by the users by eight folds.

– 70% of the users click on organic results when browsing for something.

– During shopping, 67% of the users trust on organic results

It indicates organic results are more preferred by the internet users. But, it won’t decrease the importance of PPC marketing services because it’s the best way to get immediate traffic and uplift the conversion rate.

So, it’s not good to question the strength of any one marketing services. It depends on what you choose and how to step up the game and create an authority in the market. Each one has its downsides and benefits. Scale and excel with the one that suits your online business needs.

Good luck!