All About SEO Strategy

Creating a strategy to target a local market can be a bit complex for some. It’s about a lot more than just choosing localized keywords to include in your campaign. However, local SEO is essential for companies that are brick and mortar or that offer local services. There are various complex steps that have to be taken in order to generate traffic from your local SEO initiative.

For instance, having directory listings is key for your local SEO campaign, but you have to make sure that they’re within the right local directories. It’s essential to locate directories that are unique to the area you live in, so your chances of reaching your target audience is increased. Then there’s optimizing your listings for geospecific hyperlocal neighborhoods, rather than just providing a general location for your company.

The following tips can and should be used as your tweaking your local SEO strategy.

Accuracy and Consistency Are Key

It’s very important for your information to be consistent and accurate across all its listings, including what’s found on your website and social media. The most important pieces of information search engines look at are your business name, address and phone number (or NAP). Some marketers say NAP+W, the W standing for website.

Many online listings gather data from the web, which means they sometimes collect outdated information. According to a ConstantContact survey, 85 percent of small businesses that local search apps and directories are essential to their business, however, only half of them update their listings online. Fifty percent of these organizations know that their listings aren’t all accurate, but 70 percent state they don’t have the time to update all of their listings. If this is the case with your business, you should consider hiring SEO companies to handle this task for you.

Including Other Valuable Info in Your Listings

The basic NAP+W details are vital, but this doesn’t mean you should ignore including other important details inside of your listings. Doing this can be rather tedious, but you can always enlist the assistance of an expert from an SEO company.

According to a study performed by the Local Search Association/Burke Inc., there are certain key details users look for when browsing through local listings. The top ten pieces of information include the address, phone number, proximity to location, hours of operation, company name, website, prices, general product or service info, ratings and reviews, and comparisons of features, services, etc. Additional info that is good to include are credentials, forms of acceptable payment, brands and trademarks, and other details about your company and products.

The more information you can provide to prospects, the easier it will be for them to make a sound decision of whether or not to reach out to your company.

Don’t Forget About Social Media

Having a website with a great responsive design is recommended, but it won’t do much for your brand without some type of traffic generator. Your website is like a storefront, it’s where people come to check out your business and make purchases. But getting them there requires a bit more effort. Social media marketing enables you to build your brand quickly and get your voice heard by folks who really matter to your company, which in turn drives them to your website.

According to a 2013 Local Search Ranking Factor survey performed by Moz, locally-optimized sites fell at 18.8 percent in importance, so while it does help, it’s not the be all and end all. What does boost your local traffic substantially is social media. People are using platforms like Facebook, Yelp, UbanSpoon and TripAdvisor to find products and services. Managing your business profile on these sites will help to ensure you maintain a good image, so that prospects will trust you enough to do business with you.

If your company needs help with its SEO strategy, then consider hiring an agency to assist you.

Tips To Improve Your Page Rank

You are constantly hearing people speak about search engine optimization (SEO) and although you may have a basic understanding about what SEO is and how it works, you may not realize that you can use it in an extremely pointed, customized manner for optimal results.

Looking at your keywords and choosing the most effective ones
The truth is that SEO, which is an amazingly effective approach, does not always produce the results that you want for your business. You may use several different keywords and then discover that those keywords for which you have a particular affinity did not make it to the top (or near the top) of the search engine’s pages. That must be incredibly frustrating for you. Well, that means that you have less control over your content once it is posted than you may have thought. However, there are measures that you can take to swing the results in favor of your business.

You need to understand that there is such a thing as over-optimizing your content for the search engines. If you over-optimize your content, it may produce results that are the opposite of what you are trying to achieve. However, here are some suggestions that should help you to achieve the results that you want to achieve.

    • Determine your baseline rankings: The first thing that you need to determine, before you do anything else, is exactly where your business appears in the search engines. You will have certain keywords in mind so that is exactly what you need to check. Figure out where those keywords factor into the rankings and if the performance is not what you want, you will take steps to make that happen. Your baseline is extremely important in this situation. You must crawl and then walk before you can run. If you don’t have your baseline in mind, exactly how are you going to measure your other successes? You won’t have anything to compare them to. The easiest way to begin this process is by searching for your keywords in the search engines (Google, for example). If you don’t want to do it manually, there are several tools that allow you to determine your rankings and you can automate that process. Of course, you will need to be patient. Your rankings will probably not jump from a low position to an extremely high one overnight. However, you will see positive changes and your baseline is essential because you need that jumping off point.
    • Examine the differences: When you enter your keyword into the keyword tool, you should pay attention to two particular things. First, you will want to pay attention to how many different ways your keywords appear. The other thing that you will want to notice is how your keywords rank against other similar keywords that your competitors have posted. Doing the background work is extremely important and is a big contributor to your success. It will allow you to understand if your keyword is too complex and it will give you an idea of other possible keywords that you can use instead. Once you have entered your keyword, you should take note of the other keywords that the search engine has suggested as alternatives. They will fall right under your keyword. Finally, you should pay attention to the related searches that appear at the bottom of your page.
  • Examine the results that you expected and revise, if necessary: There is a possibility that the expectations that you set for your keyword results are too high or unrealistic in some other way. The fact is that if your keyword appears at the top of the search engine page, there will be a lot of other keywords (and competitors) that will try to knock your keyword down from its position. Not only should you look at your keyword on the search engine page but you should also pay close attention to the other keywords that are around your keyword. Click on those other keywords so that you can compare the content to what you are saying and what you represent. This is part of your research and you will find that it is well worth the effort that you are going to put forth. You will find that, when it comes to the effectiveness of your keywords, your perception may be completely different from how the search engines view those keywords. Unfortunately, it won’t do you any good if you ignore the search engines because they count for a lot.

Conclusion
Keywords and key phrases are extremely important in your content. Your keywords must be relevant to what you are doing and what you represent. You will want to pay attention to increasing traffic, the importance of back links, and increasing trustworthiness and credibility. However, be careful not to over-stuff your content with keywords. That will be almost as bad as not having keywords in your content. Learn how to achieve an effective balance that will work well for your business.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

How To Boost Your SEO

One of the ways to boost your SEO rankings in the various search engines is to have plenty of links out there that work successfully. You don’t want to invest the time to do this on your own. Instead, you need to get the help of professional link building services. They know the right way to get it all in place so you can get the best possible results.

Strategically placing links into information doesn’t happen by chance. It is the result of careful planning. The goal is to ensure someone can read your information or go through your sales page and click on a link for more information, to complete the purchase, and other details they may be seeking. Consumers hate to have to search for information so place it all at their fingertips.

Affordable Services

It is important to work with a company that is going to go the distance with you. Professional link building services should be an ongoing process over time, not something you hire them to do now and then you don’t work with them again. Find out about what they offer and their prices. They should be able to discuss package and overall strategies with you.

When it comes to SEO, you need someone at the top of their game. In addition to supplying professional link building services, they may be able to take on all of your SEO needs. It is certainly worth looking into. It makes sense to have it all done by one trusted company rather than working with several entities to complete those tasks.

Price shouldn’t be the only factor you look at though. Find a provider with proven experience and someone you can communicate well with. They should be able to share with you exactly what they will do for your links and any other SEO they are going to cover for you. Knowing you are in the right hands is very important as it affects the future of your business.

Sharing Links

One of the common elements any professional link building services provider is going to discuss with you is the sharing of links. This is where you work with other similar businesses and you have their links on your pages. In exchange, they have your links on their pages. This process can help with building your SEO power.

However, you need to be very selective about who you exchange those links with. If they aren’t a credible business, it can reflect poorly on your own. You also don’t want too many of those links because it can drive potential customers from your site to theirs. Talk about the pros and cons of this type of set up with your professional link building services provider.

Testing the Links

When links are broken, they aren’t going to get you results. In fact, it can be a reason why potential customers don’t complete the purchase. They aren’t going to hunt for a link that works. They want the process to be simple and they expect you to be professional. Your professional link building services provider should also be testing those links regularly.

This will ensure they can get them fixed and operational again in very little time. Broken links sitting out there reflect poorly on your business. They also reduce your traffic, reduce your conversion rates, and prevent you from moving up the ranks in the search engines. They are too important not to have in place but you also need to keep a good eye on them.

Guide To Make Your Webpages On The Top

Google. Bing. Yahoo. These are search engines and what they do is allow someone to type in a request like ‘where is the next Superbowl going to be played?’ and then generate a list of websites for that person to visit and find out the answer.

Search engines work through a process known as search engine optimization so if your website adheres to the SEO rules, it will be ranked higher in searches as it complies to the ‘relevant and authoritative’ standards. Simply, this means, if your site is full of good information it will rank a lot higher than one that is full of fluff.

If you have a business and you want a website for it, you’ll want that site to rank well in order to generate great traffic. Search engines like Google are looking for content, performance, authority and user experience in addition to relevancy, quality, speed, cross-device compatibility and internal linking. So if your content matches your theme, and the text, titles and descriptions are accurate your site will be deemed relevant to users.

Google will also look at things like if your site is fast and easy to use, if it is easy to navigate, safe and has a high bounce rate. They are also looking at how effectively your content links with other sites as this gives your site authority and also a higher ranking on searches.

What search engines aren’t looking for are sites who use keyword stuffing. This is when you have content that makes little sense but is packed full of keywords that users find confusing and frustrating to use. They also frown on purchased links and annoying ads that will affect the user and on duplicated content, as that is just frustrating for the average user to wade through.

In short, a strong site with quality content is the way to go. If you annoy your customers with a bad site they will simply click away from it and find something better.

It’s always best to be consistent with domain names, and use SEO to create a strong site with clear navigation and help those search engines index your site quickly so you can appear on page one of any search. Like with anything, if you give your customers what they want, they will continue to use your site. If you don’t, they will go elsewhere because there are plenty of other options out there.