Understanding About SEO

SEO. Three little letters that we hear all the time, but what do they stand for and why do some people make it so confusing to the consumer?

SEO simply stands for Search Engine Optimization. Of course this pertains to websites and the content of them. Lets say you want to do a search about the assassination of Abraham Lincoln. You go to Google and type it in, and then, as if by magic, a whole host of websites appear in a list. This is Google linking you and your request for information with the websites that are the most relevant and the most authoritative on the subject.

Perhaps you want to narrow your search, and you can simply do that by changing what you are asking for. Maybe ‘who assassinated Abraham Lincoln?’ will give you websites with more specific information that you can then visit to find your answers.

So how does it work? SEO works to improve search engine rankings, giving higher rankings to those sites that are most relevant. If you have a website and it ranks in Google, that means that first you are doing a great job with your site and second, other web pages link to yours. As they promote authority pages (those that appear on the first page) your site should be full of things that people will find useful.

When you are building a site your main focus should be getting the most people to visit it from day one. This is achieved by using words and phrases in your site that most people will use when they are conducting a search. As soon as those words are typed in, your site, and it’s optimization can appear right at or near the top of the list and we all know that that’s where we head, because after all who goes to sites listed on page 4 or 5 of a Google search?

Great content on a site shows interest, both from the person who built it and the people who populate it with content and those looking for information each time they head to Google. If you are a website builder, you know this, but if you are a person searching for answers it quickly becomes apparent too. No one wants to wade through website after website of bad information before they find what they are looking for, instead we all want to type in our question or inquiry and then be redirected to where we need to be.

Fun Facts About Search Engine Optimization

Like the tree that falls in the forest but no-one can hear, if you aren’t found in search you don’t really exist. Search engine optimization matters, but it will only be truly successful as part of a wider digital strategy. So what you need is a clear understanding of search, social and content.

PAGE CONTENT

First, surprise surprise, is what you put on your website. Its copy and content. No tricks, no technical wizardry, just well written, informative copy on your subject with some great imagery and other visual content to back it up.

Your sector’s high ranking key phrases must be there. But they must be natural and relevant. Stuffing keywords into the copy is unhelpful and could get you penalised by Google.

BACKLINKS

The next is backlinks. People linking to pages on your website from their website, blog or media site. Google likes that.

But not just any old people. And not necessarily people relevant to your subject and who have a bit of clout. The jargon is ‘authoritative’.

To achieve this you need some, here we go again, great content on your site and a PR ability to get it in front shedloads of them. Google Penguin 4.0 looks for ‘quality’ links from the right media.

SOCIAL SIGNALS

Then we’ve got social media. Google really likes it if people share your website content on their social networks. It loves likes, comments, retweets, shares, repins, blog comments – all that stuff.

And if they come from ‘influential’ people and places they’re even more impressed.

So that’s another thing you need to be good at.

MOBILE FIRST

Google recently announced that they are moving to crawl the mobile version of your website not the desktop. With this change, Google will primarily index mobile content and use that to decide how to rank its results, regardless of whether you’re on desktop or mobile. There will no longer be any type of “mobile-friendly” adjustment done just for mobile users. Effectively, if you’re not mobile-friendly, that will have an impact even on how you appear for desktop searchers. So this is where your SEO efforts must be focussed

OPTIMISATION

Finally we’ve got the back-end of your website. The bit that no-one except Google really cares about. The bit you see on Google when you do a search. But it’s very important.

Whatever platform your site has been built on it will have the capability to be optimised for your key search phrases in the page titles, meta-descriptions, image titles etc. It’s simply a question of knowing what you’re doing.

Tips To Get Natural Backlinks

While buying backlinks from sellers on sites like SEOClerks or Fiverr is frowned upon by many people, if they are used only as a part of your overall backlink building strategy, paid links can give your search engine results a boost.

The best links, however, and the ones that Google would rather a site has, are the links that occur naturally, because they are an indication of the popularity and trustworthiness of a website. In an ideal world, a website would get linked to, simply because of its high quality content, but in reality, website owners need to be a bit more proactive in generating those links for themselves.

If you have a website or a blog and you want it to rank highly on Google and other search engines, here are some of the ways that you can generate more backlinks to your site.

Article directories

Article directories are a good way to get permanent backlinks to your site and they can bring traffic as well. On the highest quality article sites, such as EzineArticles, you can place two backlinks per article. However, articles published on these sites do need to be written properly and they can’t be overly self-promoting.

Blog commenting

Placing comments on other people’s blogs is another simple option. Most blogs allow comments and on most of them you can add a URL, either to the comment itself or to your user profile. You will need to make your comments meaningful and useful, though, or they will simply be removed as spam.

Participating in forums

If you join forums that are related to the niche of your website or blog, you will be able to leave comments on existing threads or start your own threads. You can usually add your website address to your forum profile, possibly include it in your profile signature, and sometimes use it in your comments. Just like blog commenting, though, you can’t spam on a forum, or the moderators will remove your comments and possibly bar you from the site.

Guest blog posts

Guest posting on other people’s blogs will get you some more niche specific links to your site. If you can offer useful and informative content that will be of interest to the readers of a blog, the blog owner may publish a guest post for you that includes a link back to your site.

Encourage the sharing of your content

Make the sharing of your content easily done by adding share buttons to each post. If the platform you have used to develop your site does not already have share buttons available, there are plenty of free services that will supply you with a share button widget that you can add to your site. You can easily encourage more people to share your content by asking. Just leave a friendly reminder to share at the end of each post.

Social bookmarks

Adding your URLs to social bookmark sites, such as StumbleUpon and Reddit, will gain you valuable backlinks as well as traffic. To avoid being accused of spamming, you will need to be seen to participate properly in the site, which will mean liking other people’s bookmarks and adding bookmarks from other sites as well as your own.

These are just some of the ways that you can generate backlinks for your website and they are things that you can do on a regular basis. The best strategy is to put aside one hour a day for SEO tasks and to create more links. Unfortunately, it’s an ongoing process that will take some time, but ultimately, it will improve your rankings on Google and other search engines.

Benefit Backlinks For Your Content

Having a website that can be able to generate huge traffic with the help of great ranking on search results of a search engine is a powerful yet amazing way to attract new customers. There is no magical tools o formula available for you to become a high traffic gainer or be nice in ranking but you can apply some strategies to the mixture of some quality contents & strong links as these two are the important part of any website today. With the perfect combination of good links and contents, you can grow your online business in a better way.

Getting these links is neither too easy nor too tough for any startup, but before that, you need to know the meaning of back links and its importance to your website.

Backlinks

These are the links that can provide you with an ability to connect a variety of external resources or websites to your site without any kind of hesitation. These are crucial for any business today as these are the vital components that can tell the search engines to give importance to your website in search results. Search engine giants like Google consider these types of links as votes, so it’s like getting new links every time you get voted. But at the same time, you need to consider the generating address of these websites as the links you are getting must be relevant to your work area. The more votes you get that means, the more credibility you are going to add to your site and thus a higher ranking to your site in search results.

Not all the links available on the internet are having such kind of importance as compare to quality links. Generally, giants like Google, Bing and Dogpile give some weights to the links coming from the reliable & popular resources like Wikipedia or the New York Times, so these kinds of links can perform way better than the links generated from our friend’s blog. Every time a website links to your website, then they are telling the search engines to consider your website’s content on the higher priority for getting the useful information from a web. Backlinks define the relationship between any two websites on the internet with the help of greater understand ability between those two websites. A website owner tries to get links from the industry expert websites for giving more power to your site.

Getting the quality links for your site

For the process of getting some useful links to your site first, you have to make a list of potential websites that can have the importance or relevancy to link to your site. For that, you can take help of the internet by searching the keyword related to your work area and then taking websites from the search results which have greater search ranking. You have to keep in mind that you can’t move out from the boundary of your search criteria or your industry. You had to be alert and focused on identifying the quality sites that can have the ability to put significance importance to your site. Getting some quality links from the authorised sites like a government official or university sites (.gov, .edu, and .org) can be a big advantage for your site as search results respect this type of sites.

After finding the list of potential websites now is the time for getting the useful links are targeting the webmasters as webmasters are those persons who maintain these sites. Basically, there are three different types of links are available on the web that you have to focus, and these are:

The first one is natural links

These are the type of links that may have a huge impact on your search results for boosting the popularity of your site in a better way. This required little time and effort as these are the natural links that can come to your site whenever a site chooses to link to your site. The reason can be anything like your website is delivering the quality content to their visitors or generating more traffic with the help of reliable information.

The second one is outreach links

These are the links that may come from the site you have approached or asked. These can be from any popular blog, well-ranked website, etc. You can get these types of links by promoting your existing content, posting useful content as a guest, giving reviews or giveaways for the promotion of product or services to your site.

The last one is self-created links

You can even create your quality links without taking the help of webmasters and an easy way to boost the popularity of your site. There are three ways to do this: By getting involved in blogs/forums, getting your name in directories, creating internal links of your own site.