SEO Trends This Year

Search engine optimization (SEO) is extremely important for every online business today. It helps businesses to get noticed by their target audience online and keeps them updating their business site with original and informative content. But, SEO trends come and go all the time. Therefore, it has become crucial to keeping abreast of the latest trends in the SEO world.

Here are top 5 SEO trends that online businesses expect to see in 2017:

Content Marketing

The goal of content marketing is to provide value to site visitors. If you want to create a great content marketing campaign, then you must focus on providing answers. Keep in mind that every word you write should have value and provide answers to the questions your readers or visitors might have. The goal of content marketing is to provide value to site visitors.

Mobile Search Will Remain Important

Today, people are using all kinds of mobile devices to access the Internet, so it became vital to design business websites for laptops, Smartphones, tablets, etc. More businesses will find their way onto mobile websites in 2017. Also, mobile optimization will take center stage, thus it’s time for you to create SEO strategies for mobile searches.

Informative and Engaging Content Will Rule

Interactive content gives a unique, intuitive feel and it can promptly motivate someone to take action. These days, SEO are merciless to duplicate or copied contents, but it is becoming even more hard to rank in search results even for short content that only conveys some pieces of information. So, articles and blogs that are between 1,000 and 1,200 words get better rankings.

Videos Will Rule Continue

If a picture is worth thousands of words, videos are worth a million. Videos are an incredible way of keeping people engaged and entertained. You can improve your website ranking of your page on the search engine results pages (SERPs) by using videos. Videos make for 60% of all Google searches worldwide. Also, Google has started providing attention to blended results or searches. Therefore, you must grab this opportunity to appear on the first page of search results simply by including engaging videos in your content.

Local SEO to Become Even More Important

We have seen a steady focus on local SEO from search engines, business websites attempting to tap the opportunity of a web to accumulate business output. The location will play a vital role in search rankings in 2017. Modern geolocation maps have rendered this trend, big thanks to advanced geolocation technologies. Targeting an audience using location has become a common practice for marketers. This practice will increase even more.

When looking for affordable SEO services, decide on companies a lot of unique experience in the field of SEO an Internet-based reputation management. Also, a professional SEO company can provide solutions for the sectors of Internet marketing optimization, website development and maintenance and content development.

Between SEO and PPC

To boost up the online visibility, traffic volume, and leads, the businesses hire the online marketing company that provides Organic SEO services or PPC marketing services.

But, the things are not as easy as they appear. The very big decision that’s whether to go with SEO or PPC to make the website visible on the search engine’s first page, keep hammering the mind of the entrepreneurs.

What’s better between the two? Well, it depends upon the goal, the type of products or services you want to sell, the industry your services belong to, and pretty more. So, the decision between PPC and SEO will rely on your business.

Before clearing up the air between SEO and PPC, let’s first understand what exactly the SEO and PPC are?

SEO: The search engine optimization lets the websites to rank higher in the organic search results on the search engines for the particular keywords. Based on the content quality, reviews, backlinks, and other factors the search engine crawlers push the website to the top rankings. It’s a freemium service and highly preferred by the businesses.

PPC: It is abbreviated as pay per click wherein the businesses have to buy the advertising space on the search engines to bring the targeted keyword in the top results.

Let’s dig deeper to know which one- SEO or PPC gives an edge to the businesses better:

– Difference in the top rankings

No matter how much you have optimized the website for the search engines, but they are always enlisted either below or top of the PPC ads.

The place where PPC ads are displayed depends upon the amount paid, the number of keywords targeted, keywords contained in the landing pages, keywords in the advertisement and pretty more factors.

Those websites are reflected on the top of the organic results that are considered as the most relevant to the users’ query according to the search engine. On the other hand, the PPC ads are the part of premium search engine marketing campaigns that are shown to the audience of particular geography and demographics at the specific time.

All in all, the websites score the top position in the organic results that are SEO optimized, while the ads get on the first page at the top when a huge amount is paid for cost per click (CPC).

– Expenses to made

The flexibility to make experiments is more with SEO as it won’t incur any extra cost. But, there is one more truth that getting success with free resources won’t come easy. The same is with SEO services wherein a lot of effort you need to made to push your website to the higher rankings.

You can even DIY by uploading the fresh content that’s valuable, providing quality backlinks, keeping optimum keywords density, improving performance and making everything relevant to the users that enhance the user experience or employ the Organic SEO services.

The PPC ads require you to spend dollars for every click, and the cost per click for the ads vary, which is based on the specific keyword popularity, advertisers using the same keyword, or how many advertisers have already reserved the ad positions for that keyword.

Based on the budget you have set aside for the PPC ad campaign, you can calculate and buy the ad positions for certain CPC rate.

– Traffic volume

This is the most debatable question- which brings more traffic? Although SEO call for much efforts investment to get the website to the top position, but it paid off for the longer run.

Also, the stats had proven that the websites get forty-five times more traffic from the organic search as opposed to PPC ad campaigns. With SEO, the websites will get the traffic 24/7 without spending a single penny unless you hire the SEO services… J

If someone claims to get immediate and high traffic through PPC ads, then don’t let them forget the dollars they have spent to get the leads. At the end, the situation is nearly the same.

Consequently, you will get organic traffic up till the website rank high on the first page and the paid traffic up till you pay for the clicks.

– Talk about the actual results

The businesses are either doing SEO optimization or running the PPC ad campaign not just to shoot up the traffic volume, while to convert the visitors into potential customers.

The website appearing in front of the users in the top 5 results may not be specifically relevant to what users are looking for. The visitors coming from the search may not convert.

On the other side, the PPC campaigns are highly targeted and keywords based, which if clicked by the users, then the probability that visitor is interested in the product or services is more likely.

The bottom line: the conversion rate is high with PPC ads, but that comes at the cost, and SEO generates high-quality leads, but when it comes to the conversion, it’s not at the par.

– Time investment

SEO bring the long-term results, but it takes time to index and rank the website. Instead, PPC just needs money investment and truly paid off with instant traffic and high conversion rate.

If you are looking to get the high traffic and sales off the bat, go with PPC marketing services, else SEO can be preferred.

Moreover, SEO won’t require a lot of time to manage and monitor the website, while PPC ad campaign needed to ensure the keyword is searched for the cost per click.

What final analysis says?

A quick glance at the noteworthy stats:

– The organic results are likely to be clicked by the users by eight folds.

– 70% of the users click on organic results when browsing for something.

– During shopping, 67% of the users trust on organic results

It indicates organic results are more preferred by the internet users. But, it won’t decrease the importance of PPC marketing services because it’s the best way to get immediate traffic and uplift the conversion rate.

So, it’s not good to question the strength of any one marketing services. It depends on what you choose and how to step up the game and create an authority in the market. Each one has its downsides and benefits. Scale and excel with the one that suits your online business needs.

Good luck!

Things You Need To Know About Organic SEO

Many of us know what SEO stands for and what it is. To recap, it is search engine optimization and it refers to how search engines rank your material found on websites. Since there aren’t many people who go to a second, third or fourth results page, everyone wants their website to rank at least on the first page, if not in the top five of all searches. How is this achieved? While SEO itself has different forms, we are interested here in looking at the organic variety, that is, methods used to obtain a high ranking in unpaid, algorithm driven results on any given search engine.

Organic SEO is a way of boosting keywords, using high quality content and doing things like back-linking. It is called organic since it can grow and develop your site, if done correctly, much like any organism can grow and develop, but it has to be done properly.

There is of course many backhanded methods used to boost a site ranking. This isn’t a great thing to do as it uses keyword stuffing and link forming along with other things that may ultimately get your site shut down by the big search engines. No one wants that. But, using some form of this none to user friendly methodology may just make your site relevant for a while, that is, until the users realize it has bad content and isn’t really what they were looking for after all and what happens then? Traffic dwindles, people go elsewhere for information and your site loses rankings in the long run.

So what do you do to combat this? Organic SEO can easily be achieved by optimizing your website pages to be relevant, by spreading links pointing to content and by incorporating metatags throughout your site. All of the best methods rely on relevancy of content. You don’t need to stuff your articles with keywords to get clicks, you just have to have the right keywords to get your audience to your site.

By using organic SEO you not only generate more clicks, but the results last longer, you get a trust going with your users and it is cost effective to run. Keywords may be something that is important, but changing them up just a little to get maximum return in the way of clicks and visits is far better than stuffing uninteresting articles with them in the first place.

The New Marketing Strategy Online

Internet marketing is a very competitive business. If you are to succeed is it important to try at all times to stay at the front of the field. We are perpetually striving to get there “firstest-with-the-mostest” as the rather ungrammatical saying goes. Owners of business websites are doing all they can to stay ahead of the crowd. With all marketers applying every technique they can come up with to improve their ranking, how do we ensure that we don’t get lost in the crush.

‘Search engine optimization strategies’ is a phrase which all internet marketers will hear at a very early stage of their business without, perhaps, really understanding just what it is all about. Since my initial incursions into the business about 9 years ago, the way that search engines assess webpages has changed. When I first began it was all about keywords and very little else. Now the search engines look at other issues too such as backlinks, content, and, above all, activity.

The aim of all serious marketers is to get their websites and articles listed on the first page of Google and the other search engines, as many internet users don’t look beyond the first page they are shown in response to their search query. The higher your ranking, the more people will see your listing. The more people who see your listing the more visitors your site will receive. The more visitors who reach your website the more sales you will make. To put it bluntly it is all about the numbers game!

So, what search engine optimization strategies can you use to achieve that high-ranking? First of all, you want to have the very best website you can create. Always be looking to improve its appearance, its loading speed and the quality of the content. Having an opt-in form and other links can also help with your ranking. Search engines are the main source of traffic driven to our websites so we need to use an effective SEO strategy if we are going to get the flow of traffic we need.

Keywords are still an important part of SEO. Every bit of copy you write should be keyword rich. Never overdo this, however, or the search engines are likely to take offence. Primarily we are writing to inform our readers and nothing should ever compromise that, but, at the same time, we must consider the needs of the search engines too. Keyword research is crucial for high-ranking websites. I always try to get a small number of high quality keywords rather than going for quantity. These will score more highly and make writing an article much easier. The ideal, when incorporating keywords into any piece of copywriting, is that the reader should be totally unaware of them. They should just become part of the flow of the words. We have all seen website content and sales letters where keywords have been shoe-horned into sentences spoiling the flow and making them seem ‘clunky’.

The importance of SEO cannot be overstated, especially as it has become much more complex than it used to be and, I suspect, will be become even more so in the future. Keep researching the subject to keep up-to-date with the latest developments. The application of search engine optimization marketing strategy can be outsourced to professionals. The cost is not great so it is something well worth considering in order to get the very best possible search engine ranking for your websites.